Made 4 Tradies EntityMap

A structured index of what Made 4 Tradies covers: 86 entities, how they relate, and the exact passages on this site that describe them. Machine-readable version: entitymap.json (EntityMap v1.0).

Generated 6 November 2026. Status: self-declared.

Made 4 Tradies Organization

Made 4 Tradies builds websites and local marketing for New Zealand tradespeople through made4tradies.co.nz. Sites go live in 7 days and are built to get tradies more leads and more work. Founded in 2026 by Geoff Huens, Richard Kelsey and Daniel Hall, and operated by the Australian business behind made4tradies.com.au (ABN 33 189 153 652).

Same as: https://maps.google.com/?cid=14619868383054592456 · https://abr.business.gov.au/ABN/View?id=33189153652 · https://www.linkedin.com/company/made-4-tradies/ · https://www.facebook.com/made4tradies/ · https://www.instagram.com/made4tradies_au · https://www.youtube.com/@Made4Tradies · https://www.tiktok.com/@made4tradies · https://x.com/made4tradies · https://made4tradies.com.au/ · https://zipleaf.co.nz/Companies/Made-4-Tradies · https://m.finda.co.nz/business/listing/4s8lpz/made-4-tradies/ · https://www.hotfrog.co.nz/company/ANT7YesLcZezF2BMhY187Q/made-4-tradies/hastings/web-design · https://www.yellow.co.nz/pakipaki/bpp/made-4-tradies-582647811

"Tradie websites that actually get you work. Get found on Google, turn clicks into calls. Live in 7 days. 30-day money-back guarantee."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

"40+ years combined online and marketing experience. Multiple Top 50 People in Australian Online winners. Conversion rate and lead generation specialists. Plus a real on-the-tools tradie keeping us honest."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

"Real businesses, real numbers. Google Business Profile to get found, a website that earns the trust. See how it plays out."

Case Studies — Tradie websites that get found | Made 4 Tradies - published by Made 4 Tradies

Beer Cartel Organization

Australian online craft beer retailer co-founded by Geoff Huens and Richard Kelsey in 2009. Grew from a lounge-room start-up to a category leader with high seven-figure revenue and more than 150,000 customers.

Same as: https://www.beercartel.com.au/

"Under their leadership it grew from a lounge-room start-up into a category leader in Australian online craft beer, with high seven-figure annual revenue, more than 150,000 customers and more than 30 staff at the Covid peak."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Colmar Brunton Organization

Market research firm where Geoff Huens and Richard Kelsey both worked before co-founding Beer Cartel.

"He started with his own business, Student Hub, then worked in market research at Colmar Brunton and BDRC Jones Donald before moving into retail."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Before Beer Cartel, Geoff spent six years at Colmar Brunton in Sydney."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Inside Retail Organization

Australian retail trade publisher that runs the yearly Top 50 People in Australian E-Commerce list.

Same as: https://insideretail.com.au/

"It is a yearly list published by Inside Retail that recognises the leading people in Australian ecommerce. Geoff was named in 2023 and 2024."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Aqua Andy Organization

Pool installation and maintenance business in Lane Cove, NSW, owned by Andrew Chilcott. A Made 4 Tradies client and published case study.

Same as: https://aquaandy.com.au/

"When Andy came to us he had no Google listing and an old website with very little on it. Weeks later he is the top pool result in his area, with a wall of 5-star reviews and more work coming in."

Aqua Andy Case Study: #1 in Lane Cove | Made 4 Tradies - published by Made 4 Tradies

"#1 on Google for "pool installation Lane Cove", without paying for ads"

Aqua Andy Case Study: #1 in Lane Cove | Made 4 Tradies - published by Made 4 Tradies

"The traffic to my website has increased significantly and am getting more business, not to mention the annual savings of not having to subscribe to Squarespace."

Aqua Andy Case Study: #1 in Lane Cove | Made 4 Tradies - published by Made 4 Tradies

"10 five-star reviews in just 8 days, from a standing start of zero"

Your Site, After | Real Before & After Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

JWT Construction Organization

Building and carpentry business in Lake Munmorah, NSW, run by Jesse. A Made 4 Tradies client and published case study: a 25-page site live 5 days after the first call.

Same as: https://jwtconstruction.com.au/

"Jesse had his own building business, but nothing to get him found online. Five days after our first call he had a 25-page website live and his Google listing set up and verified. His first website enquiry came in within a week."

JWT Construction: Live in 5 Days | Made 4 Tradies - published by Made 4 Tradies

"0 to 8 five-star Google reviews, with 7 in the first four weeks"

JWT Construction: Live in 5 Days | Made 4 Tradies - published by Made 4 Tradies

"Central Coast and Newcastle licensed builder and carpenter based in Lake Munmorah. Bathroom and kitchen renovations, home extensions, decks, and upfront quote requests."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Pohjola Constructions Organization

Licensed renovation builder in South Coogee, NSW, owned by Adam Vasey. A Made 4 Tradies client and published case study: page 1 of Google 5 days after launch.

Same as: https://pohjolaconstructions.com.au/

"Adam had bought a domain, but the website behind it never got built. We built his site from scratch in 7 days, and 5 days after launch he was on page 1 of Google for local search terms."

Pohjola Constructions: Page 1 in 5 Days | Made 4 Tradies - published by Made 4 Tradies

"Page 1 of Google 5 days after launch, at #2 for key search terms like "clovelly apartment renovation""

Pohjola Constructions: Page 1 in 5 Days | Made 4 Tradies - published by Made 4 Tradies

"Sydney Eastern Suburbs licensed builder specialising in full home renovations, custom bathrooms, kitchens, and architectural carpentry with 17+ years of experience."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Redhead Automotive Centre Organization

Mechanic workshop in Redhead, NSW. A Made 4 Tradies client.

Same as: https://redheadautomotive.com.au/

"A multi-page workshop site for a Redhead NSW mechanic. Complete mechanical services breakdown, tyre and e-safety inspection booking blocks, customer reviews, and clear location and contact details."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Fresh Space Organization

Bayside Melbourne interior and exterior painting business. A Made 4 Tradies client.

Same as: https://freshspace.com.au/

"Bayside Melbourne painting specialist with 40+ years of trade experience. Pre-sale property refresh, interior and exterior repaints, colour consulting, and transparent quote requests."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

J&J Traditional Rendering & Plastering Organization

Sydney rendering and solid plastering business, operating since 1997. A Made 4 Tradies client.

Same as: https://jjtrp.com.au/

"Sydney rendering and solid plastering specialists operating since 1997. Dedicated service pages for heritage restoration, cement, acrylic, and Venetian rendering."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Energy Flow Solutions Organization

Newcastle solar and licensed electrical contractor. A Made 4 Tradies client.

Same as: https://energyflowsolutions.net/

"Newcastle solar and licensed electrical contractor. SAA-accredited solar installations, battery storage, 24/7 emergency electrical services, and qualified quote requests."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Nuvolt Energy Organization

Central Coast licensed electrician based in Noraville, NSW. A Made 4 Tradies client.

Same as: https://nuvoltenergy.com.au/

"Central Coast licensed electrician based in Noraville. Switchboard upgrades, home renovations, 3-phase power, shed fitouts, and 24/7 emergency electrical callouts."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

All Things Power Organization

Central Coast Level 2 authorised electrician and solar installer. A Made 4 Tradies client.

Same as: https://www.allthingspower.com.au/

"Central Coast Level 2 authorised electrician and solar installer. Overhead and underground power, switchboard upgrades, solar systems, and 24/7 emergency electrical services."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

"Not a demo. A live client site at allthingspower.com.au, rebuilt as a full multi-page site with a proper service breakdown, licence-first trust signals, and conversion-tuned forms."

Your Site, After | Real Before & After Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Pether Electrical Organization

Family-owned electrician on the Central Coast and Lake Macquarie. A Made 4 Tradies client.

Same as: https://petherelectrical.com.au/

"Family-owned licensed electrician servicing the Central Coast and Lake Macquarie. EV charger installations, switchboard upgrades, architectural lighting, and home renovations."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Platinum Plumbing Organization

Newcastle and Hunter Valley plumbing business. A Made 4 Tradies client.

Same as: https://www.platinum-plumbing.com.au/

"Newcastle and Hunter Valley licensed plumbers covering residential, commercial, and civil plumbing. Blocked drains, hot water systems, stormwater drainage, and 24/7 emergency callouts."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

SMG Electrical Services Organization

Owner-operated Newcastle electrician based in New Lambton, NSW. A Made 4 Tradies client.

Same as: https://smgelectricalservices.com.au/

"Owner-operated Newcastle electrician based in New Lambton with 20+ years of experience. Domestic electrical repairs, switchboards, lighting, and power upgrades across Newcastle and Lake Macquarie."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

AES Solar & Electrical Organization

Solar installer in Casino and the Northern Rivers, NSW. A Made 4 Tradies client.

Same as: https://activeenergysystems.com.au/

"Casino and Northern Rivers solar installer. Solar, battery and off-grid systems installed and serviced by a licensed local team, with a free quote request on every page."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Anthony Farac Plumbing Organization

Family-run Lane Cove plumbing business on Sydney's North Shore. A Made 4 Tradies client.

Same as: https://anthonyfaracplumbing.com.au/

"Lane Cove plumber on Sydney's North Shore, family-run for 50 years. Licensed and insured, same-day service where the job allows, and a one-tap call button."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Fire Frog Organization

QBCC-licensed passive fire contractor from Brisbane to the Gold Coast. A Made 4 Tradies client.

Same as: https://firefrog78.com.au/

"QBCC-licensed passive fire contractor covering Brisbane to the Gold Coast. Penetration sealing, fire collars, joint sealing and bulkheads installed to the tested system and certified."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Younger Pest Management Organization

Family-owned Newcastle pest control business. A Made 4 Tradies client.

Same as: https://youngerpestmanagement.com.au/

"Family-owned Newcastle pest controllers, three generations and 40+ years. Termite management, general pest, rodents and commercial work across Newcastle, Lake Macquarie and the Hunter."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Hinton Home Services Organization

Lawn mowing and property maintenance business in Rosewood, Queensland. A Made 4 Tradies client.

Same as: https://hintonservices.au/

"Rosewood lawn mowing and property maintenance across Ipswich. Regular mows, small acreage slashing, hedging, weed control and overgrown yard clean-ups, with photo quotes and the owner on every job."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Plumbing in a Hari Organization

Family-run plumbing and drainage business in Capalaba, Queensland. A Made 4 Tradies client.

Same as: https://plumbinginahari.com.au/

"Family-run Capalaba plumber and drainer with more than 25 years on the tools. Blocked drains, hot water, leaks and 24/7 emergency call-outs across Brisbane and the Redlands."

Portfolio | Tradie websites we've built. Made 4 Tradies. - published by Made 4 Tradies

Geoff Huens Person

Co-founder of Made 4 Tradies, based in Newcastle. Co-founded Beer Cartel in 2009, spent six years in customer research at Colmar Brunton, and was named in Inside Retail's Top 50 People in Australian E-Commerce in 2023 and 2024.

Same as: https://www.linkedin.com/in/geoffhuens/

"Geoff Huens is a co-founder of Made 4 Tradies, based in Newcastle, New South Wales. He co-founded the online retailer Beer Cartel in 2009 and helped build it into a category leader with high seven-figure annual revenue. He was named in Inside Retail's Top 50 People in Australian E-Commerce in 2023 and 2024."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Before Beer Cartel, Geoff spent six years at Colmar Brunton in Sydney. He started as a project manager and account manager in 2003 and became an Account Director, then Group Account Director, by 2008. His clients included Telstra, Westpac, Virgin, Tabcorp and Kimberly Clark, and he led a team of four researchers."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Geoff's product work included Australia's best-selling Beer Advent calendar, with more than 40,000 sold, and packing solutions that raised warehouse efficiency by 200 percent."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Richard Kelsey Person

Co-founder of Made 4 Tradies, based in Sydney. Co-founded Beer Cartel in 2009 and ran it as CEO until 2025, and was named in Inside Retail's Top 50 People in Australian E-Commerce in 2019, 2021 and 2022. Builds the AI tooling, search foundation and lead systems behind every site.

Same as: https://www.linkedin.com/in/richardkelsey/ · https://ecommerceteardown.com/cv

"Richard Kelsey is a co-founder of Made 4 Tradies, based in Sydney. He co-founded the online retailer Beer Cartel in 2009, ran it until 2025, and was named in Inside Retail's Top 50 People in Australian E-Commerce in 2019, 2021 and 2022. At Made 4 Tradies he builds the websites, search foundations and lead systems that get tradies more work."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Richard's focus was the digital side of the business: the website, the marketing, conversion and the customer experience. He has also been Head of Ecommerce and run multi-channel retail teams in Sydney since the early days of Shopify."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"His LinkedIn profile lists 13 AI and generative AI certifications, mostly through LinkedIn Learning, including Career Essentials in Generative AI (Microsoft and LinkedIn), Leading Responsible AI in Organizations, Generative AI for Business Leaders, Ethics in the Age of Generative AI and Learning Microsoft 365 Copilot for Work, plus Claude Code in Action from Anthropic."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Daniel Hall Person

Co-founder of Made 4 Tradies. On-the-tools tradie from fire protection and electrical service management, and an AI builder who founded Agentic Consciousness.

Same as: https://www.linkedin.com/in/danielhallau/

"Career on the tools. Fire protection and electrical service management. He's done the work, run the jobs, and managed the teams."

About Made 4 Tradies | Built by tradies, for tradies. - published by Made 4 Tradies

"On Made 4 Tradies, Daniel keeps us honest. He's the on-the-tools voice on every line of copy and every form field, and he builds the AI that delivers what the trade actually needs."

About Made 4 Tradies | Built by tradies, for tradies. - published by Made 4 Tradies

Tradie website design Service

Our core service: done-for-you website design and build for New Zealand tradies, sold as three tiers (Core, Max and Pro). Mobile-first sites with a page for every job and suburb, live in 7 days and owned outright by the tradie.

"Your tradie website should not be a digital business card. It should be a high-speed, mobile-first sales engine: a page for every job you quote, verified Google reviews front and centre, and a tap-to-call button that never gets buried. Live in 7 days, and you own it outright."

Tradie Website Design in New Zealand | Websites for Tradies - published by Made 4 Tradies

"Every feature of our tradie website builds is engineered around one metric: turning local searches into paying jobs."

Tradie Website Design in New Zealand | Websites for Tradies - published by Made 4 Tradies

Core Multi-Page Service

Entry website build, $2,199 NZD: all core pages plus a dedicated page for every service the tradie offers.

"All your core pages (about, reviews, contact, our work, privacy policy) plus a dedicated page for every service you offer."

Tradie Website Pricing New Zealand | Made 4 Tradies - published by Made 4 Tradies

"Core multi-page site with a dedicated page for every service you offer."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Max Multi-Page Service

Most popular website build, $3,299 NZD: everything in Core plus 10 local suburb pages.

"Everything in Core, plus 10 local suburb pages targeting your immediate area."

Tradie Website Pricing New Zealand | Made 4 Tradies - published by Made 4 Tradies

"Everything in Core plus 10 local suburb pages for your immediate area."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Pro Multi-Page Service

Top website build, $6,998 NZD: everything in Max plus 10 more suburb pages, Google Business Profile optimisation and directory listings.

"Everything in Max plus 20 suburb pages, GBP optimisation and directory listings."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

"Everything in Max, plus 10 additional suburb pages to dominate your service area and 30 directory backlinks at launch."

Tradie Website Pricing New Zealand | Made 4 Tradies - published by Made 4 Tradies

Google Business Profile optimisation Service

Setting up a tradie's Google Business Profile so it competes in the map results: categories, service area, services, licence, photos and steady reviews.

"Google Business Profile optimisation is the work that turns a listing into a result customers actually see: the right categories, a service area that matches where you work, every service written out, your licence on display, current photos, and reviews arriving steadily."

Google Business Profile Optimisation for Tradies | Made 4 Tradies - published by Made 4 Tradies

"Since implementing their recommendations, I've seen a 17x increase in website clicks, which has also contributed to an incredible 5x growth in sales!"

Reviews | What customers say about Made 4 Tradies - published by Made 4 Tradies

Hosting and maintenance Service

Monthly hosting, maintenance and monitoring after the build, on the Base, Grow or Scale plan. Every build includes free months.

"There is just the monthly fee for the Base, Grow and Scale maintenance plans, which are a separate post-build charge to ensure your site runs in tip-top shape."

Tradie Website Pricing New Zealand | Made 4 Tradies - published by Made 4 Tradies

"First month of hosting and maintenance free."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Automations Service

Bespoke automations built into the tradie's existing tools, chosen from 50 automations tradies asked for on Reddit, ranked by demand.

"Chasing an overdue invoice, texting back a missed call before the customer rings the next number, asking for a Google review at the right moment, these are small, repetitive, and exactly what automation is good at. Built once, they run in the background every day without you touching them."

AI for Tradies | Made 4 Tradies - published by Made 4 Tradies

Sponsored Google Maps ads Service

Paid Google Maps placement that puts the tradie's pin above the local 3-pack, run from their verified Google Business Profile.

"Sit at the very top of Google Maps and directly above the local 3-pack with a Sponsored pin. When nearby homeowners search for your trade, your reviews, phone number, and star rating show up first."

Sponsored Google Maps Ads for Tradies | Made 4 Tradies - published by Made 4 Tradies

Free website audit Service

A free, page-by-page audit of a tradie's current website showing what is broken, what is missing and what is costing calls.

"Most tradie sites are losing calls to slow load times, missing schema, or a Google Business Profile that's barely optimised. Most owners have no idea which one is costing them. This audit tells you which, and shows exactly what's broken, what's missing, and what you'd get from us."

Free Website Audit for Tradies | Made 4 Tradies - published by Made 4 Tradies

Free Google Business Profile audit Service

A free PDF audit of a tradie's Google Business Profile showing what is costing them calls from Google Maps.

"Send us your business name and we'll send back a PDF showing what's costing you calls from Google Maps."

Free Google Business Profile Audit | Made 4 Tradies - published by Made 4 Tradies

Marketing for tradies Service

Made 4 Tradies' end-to-end marketing for trade businesses: Google and Maps visibility, a website that turns visits into calls, reviews and automation, in that order.

"Marketing for a trade business is not branding or billboards. It is getting found on Google when a local customer needs your trade, a website that turns those searches into phone calls, reviews that win the toss-up, and automation so no lead slips through. We do all of it, so you stay on the tools."

Marketing for Tradies | Digital Marketing & Growth | Made 4 Tradies - published by Made 4 Tradies

"Most tradie marketing money is wasted chasing the last lever before the first one is working. This is the order that pays."

Marketing for Tradies | Digital Marketing & Growth | Made 4 Tradies - published by Made 4 Tradies

AI Discovery Session Service

A free 30-minute automation audit that maps a tradie's repetitive admin and recommends AI tools to take it over.

"Free automation audit. We sit with you for 30 minutes, find the tasks eating your week, and build the AI tools to take them off your plate. Most tradies get back 5+ hours a week."

AI Discovery Session for Tradies | Made 4 Tradies - published by Made 4 Tradies

"We map every repetitive task in your week. We tell you which ones AI can take off your plate, what it would cost, and what you would get back."

AI Discovery Session for Tradies | Made 4 Tradies - published by Made 4 Tradies

Free growth call Service

A free 20-minute call with Richard Kelsey or Geoff Huens about a tradie's business, used to plan their website.

"Your 20-minute call. No serious prep needed, just a chat about your business. We’ll ask questions, take notes, and turn your answers into a website that actually gets you work."

Your Free Growth Call | Made 4 Tradies - published by Made 4 Tradies

30-Day Money-Back Guarantee ProprietaryTerm

Made 4 Tradies' 30-day money-back guarantee. Every website build is backed by it: Core, Max and Pro.

"30-Day Money-Back Guarantee"

Tradie Website Pricing New Zealand | Made 4 Tradies - published by Made 4 Tradies

"Get found on Google, turn clicks into calls. Live in 7 days. 30-day money-back guarantee."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Refer a Tradie ProprietaryTerm

Made 4 Tradies' referral program: 10% of the up-front website value for anyone who refers a tradie who books a build.

"Refer a mate, your boss, a family member, or anyone in the trades. They sign up for a build, you get 10% of the up-front value of the website. Visa gift card or credit to spend with us."

Refer a Tradie. Get 10% | Made 4 Tradies - published by Made 4 Tradies

Made 4 Tradies newsletter ProprietaryTerm

A fortnightly email with one practical marketing tip for New Zealand tradies.

"A fortnightly email with one practical tradie marketing tip you can act on that week: reviews, photos, Google listing, leads, and your website."

Newsletter — tradie marketing tips every fortnight - published by Made 4 Tradies

Customer research process Methodology

Geoff Huens' pre-build research: who the tradie's customers are, what they search for, what makes them call and what makes them hesitate, so the copy and layout answer it. Built on his Colmar Brunton customer-insight background.

"Before a site is built, Geoff's process works out who the tradie's customers are, what they search for, what makes them pick up the phone and what makes them hesitate, so the copy and the layout answer those things directly."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

AI build engine Methodology

The AI tooling Richard Kelsey built to produce and check every Made 4 Tradies site, which is why a site goes from brief to live in 7 days.

"In practice that means three things: the AI tooling that produces each site quickly, the search work that helps the site rank on Google and be understood by AI assistants, and the tracking and enquiry forms that show whether the site is bringing in calls and quotes."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Since then he has built the AI tooling that Made 4 Tradies uses to produce and check its websites, which is why a site can go from brief to live in 7 days."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Six-step build process Methodology

How a Made 4 Tradies build runs: free audit, written quote, kickoff, build, client review, then go live.

"No black box, no mystery timeline. Six steps from your free audit to a live site, and you don't lift a finger for most of them."

How We Fix Your Website | Made 4 Tradies - published by Made 4 Tradies

"We never quote a number without a written scope first. You own whatever we build outright."

How We Fix Your Website | Made 4 Tradies - published by Made 4 Tradies

"We send a preview link so you can see the finished site before anyone else does. Check it on your phone, show the crew, take your time. We push live only once you sign off."

How We Fix Your Website | Made 4 Tradies - published by Made 4 Tradies

More work Metric

The outcome Made 4 Tradies sells: more booked jobs for the tradie, measured against their previous website.

"Guaranteed to get you more leads and more work."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

"Tradie websites that actually get you work."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Leads Metric

Enquiries a tradie gets from their own website and listing, with no per-lead fee. Leads are the step that turns into more work.

"Inbound leads from your own website. Zero per-lead fee."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Trades we build for Taxonomy

The 25 trades Made 4 Tradies designs websites for, optimises Google Business Profiles for and helps win more leads and more work. Each has its own page under /for.

"Pick your trade below to see live builds, trade-specific features, and how we turn local Google searches into booked work."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Web design Concept

Designing and building websites. For Made 4 Tradies it means sites built to turn local searches into calls, not brochures.

Same as: https://www.wikidata.org/wiki/Q190637

"Plumber websites from $2,199, built to turn Google searches into phone calls, not sit there as a brochure. We handle copy, photos, and setup; you stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Google Business Profile Concept

Google's free listing for local businesses, which decides who appears in the map results. Our most-taught topic.

Same as: https://www.wikidata.org/wiki/Q21235252

"That is normal, and it is not a mystery. A complete profile is the entry ticket, not the ranking. What decides the three names under the map is a set of specific fields, most of which look finished and are not."

Google Business Profile Optimisation for Tradies | Made 4 Tradies - published by Made 4 Tradies

Local SEO Concept

The work that gets a tradie ranking in Google's map and search for their trade in their suburbs, so local customers find and call them.

Same as: https://www.wikidata.org/wiki/Q30324357

"SEO for tradies is the work that gets you ranking in Google's map and search for your trade in your suburbs, so local customers find you and call you."

SEO for Tradies | Made 4 Tradies - published by Made 4 Tradies

Conversion rate optimisation Concept

Making a website turn more of its visitors into calls and enquiries. Both founders list it as a core skill from their ecommerce years.

Same as: https://www.wikidata.org/wiki/Q52083677

"Conversion rate and lead generation specialists."

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

"Richard's focus was the digital side of the business: the website, the marketing, conversion and the customer experience."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

New Zealand tradies Concept

New Zealand tradespeople and trade business owners: plumbers, electricians, builders, roofers and 20 more trades.

Same as: https://www.wikidata.org/wiki/Q2588761

"Plumber websites from $2,199, built to turn Google searches into phone calls, not sit there as a brochure. We handle copy, photos, and setup; you stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Plumbers Concept

Plumbers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/plumbers.

Same as: https://www.wikidata.org/wiki/Q252924

"Plumber websites from $2,199, built to turn Google searches into phone calls, not sit there as a brochure. We handle copy, photos, and setup; you stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Electricians Concept

Electricians are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/electricians.

Same as: https://www.wikidata.org/wiki/Q165029

"Electrician websites from $2,199, built to turn Google searches into phone calls, not sit there as a brochure. We handle copy, photos, and setup. You stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Solar installers Concept

Solar installers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/solar-installers.

"Solar installer websites from $2,199, built to turn Google searches into booked quotes, not sit there as a brochure. We handle copy, photos, and setup. You stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Landscapers Concept

Landscapers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/landscapers.

Same as: https://www.wikidata.org/wiki/Q43184282

"Landscaper websites from $2,199, built to turn Google searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Pool builders Concept

Pool builders are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/pool-builders.

"Pool builder websites from $2,199, built to turn Google searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Roofers Concept

Roofers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/roofers.

Same as: https://www.wikidata.org/wiki/Q552378

"Roofer websites from $2,199, built to turn Google searches into phone calls, not sit there as a brochure. We handle copy, photos, and setup. You stay on the roof while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Handymen Concept

Handymen are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/handymen.

Same as: https://www.wikidata.org/wiki/Q1552579

"Handyman websites from $2,199, built to turn local searches into booked jobs, not sit there as a brochure. We handle copy, photos, and setup; you stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Painters Concept

Painters are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/painters.

Same as: https://www.wikidata.org/wiki/Q288728

"Painter websites from $2,199, built to show off your finish and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup; you stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Carpenters Concept

Carpenters are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/carpenters.

Same as: https://www.wikidata.org/wiki/Q154549

"Carpenter websites from $2,199, built to show off your work and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Concreters Concept

Concreters are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/concreters.

"Concreter websites from $2,199, built to show off your finishes and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Air conditioning specialists Concept

Air conditioning specialists are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/air-conditioning.

Same as: https://www.wikidata.org/wiki/Q125394493

"Air conditioning websites from $2,199, built to turn Google searches into bookings, not sit there as a brochure. We handle copy, photos, and setup. You stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Mechanics Concept

Mechanics are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/mechanics.

Same as: https://www.wikidata.org/wiki/Q706835

"Mechanic websites from $2,199, built to turn Google searches into bookings, not sit there as a brochure. We handle copy, photos, and setup. You stay in the workshop while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Pest controllers Concept

Pest controllers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/pest-control.

"Pest control websites from $2,199, built to turn Google searches into bookings, not sit there as a brochure. We handle copy, photos, and setup. You stay on the job while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Tilers Concept

Tilers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/tilers.

Same as: https://www.wikidata.org/wiki/Q878295

"Tiler websites from $2,199, built to show off your finishes and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Fencers Concept

Fencers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/fencers.

"Fencer websites from $2,199, built to show off your installs and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Plasterers Concept

Plasterers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/plasterers.

"Plasterer websites from $2,199, built to show off your finishes and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Bricklayers Concept

Bricklayers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/bricklayers.

Same as: https://www.wikidata.org/wiki/Q327321

"Bricklayer websites from $2,199, built to show off your brickwork and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Glaziers Concept

Glaziers are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/glaziers.

Same as: https://www.wikidata.org/wiki/Q664283

"Glazier websites from $2,199, built to show off your installs and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on the road while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Builders Concept

Builders are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/builders.

"Builder websites from $2,199, built to show off your projects and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on site while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Garage door specialists Concept

Garage door specialists are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/garage-doors.

"Garage door websites from $2,199, built to show off your installs and turn local searches into quote requests, not sit there as a brochure. We handle copy, photos, and setup. You stay on the road while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Lawn care pros Concept

Lawn care pros are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/lawn-mowing.

"Lawn care websites from $2,199, built to show off your work and turn local searches into regular clients, not sit there as a brochure. We handle copy, photos, and setup. You stay on the mower while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Locksmiths Concept

Locksmiths are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/locksmiths.

Same as: https://www.wikidata.org/wiki/Q3479990

"Locksmith websites from $2,199, built to capture urgent lockout searches and turn them into phone calls, not sit there as a brochure. We handle copy, photos, and setup. You stay on the road while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Test & tag technicians Concept

Test & tag technicians are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/test-and-tag.

"Test & tag websites from $2,199, built to win recurring compliance contracts, not sit there as a brochure. We handle copy, setup, and your compliance credentials up front. You stay on the tools while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Cleaners Concept

Cleaners are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/cleaners.

Same as: https://www.wikidata.org/wiki/Q1760141

"Cleaning websites from $2,199, built to show off your results and turn local searches into regular clients, not sit there as a brochure. We handle copy, photos, and setup. You stay on the job while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Pool cleaners Concept

Pool cleaners are one of the trades Made 4 Tradies builds websites for, with Google Business Profile optimisation and a trade page at /for/pool-cleaning.

"Pool cleaning websites from $2,199, built to show off clear water and turn local searches into regular servicing clients, not sit there as a brochure. We handle copy, photos, and setup. You stay on the road while it goes live in 7 days."

Trades We Build For | Directory of Tradie Websites | Made 4 Tradies - published by Made 4 Tradies

Top 50 People in Australian E-Commerce Event

Inside Retail's yearly list of the leading people in Australian ecommerce. Richard Kelsey was named in 2019, 2021 and 2022 and Geoff Huens in 2023 and 2024: five listings between the two founders.

"Richard has been named in Inside Retail's Top 50 People in Australian E-Commerce three times: 2019, 2021 and 2022."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Top 50 People in Australian E-Commerce (3x), Richard's personal record"

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Online Retailer of the Year Event

Beer & Brewer Magazine award that Beer Cartel won five years running, from 2017 to 2021.

"The business won Beer & Brewer Magazine's Online Retailer of the Year five years running, from 2017 to 2021, and Australia Post's Best Online Retail Marketing award in 2018."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Best Online Retail Marketing Event

Australia Post Online Retail Industry Awards category that Beer Cartel won in 2018.

"The business won Beer & Brewer Magazine's Online Retailer of the Year five years running, from 2017 to 2021, and Australia Post's Best Online Retail Marketing award in 2018."

Richard Kelsey | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Best Online Retail Marketing"

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Retail Innovator of the Year Event

eftpos Australian Retail Awards category that Beer Cartel won in 2018, shared with Battery World.

"Retail Innovator of the Year, shared with Battery World"

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

"Retail Innovator of the Year"

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

New Zealand Place

Made 4 Tradies builds websites for tradies across New Zealand through made4tradies.co.nz.

Same as: https://www.wikidata.org/wiki/Q664

"Kiwi Tradie Web Agency"

Made 4 Tradies. Tradie websites that actually get you work. - published by Made 4 Tradies

Sydney Place

Capital of New South Wales. Home of Made 4 Tradies' Lane Cove West office and the Aqua Andy and Pohjola Constructions builds.

Same as: https://www.wikidata.org/wiki/Q3130

"Adam is a licensed builder with 17 years on the tools and a book of beautifully finished renovations across Sydney's Eastern Suburbs."

Pohjola Constructions: Page 1 in 5 Days | Made 4 Tradies - published by Made 4 Tradies

Newcastle Place

City in the Hunter region of New South Wales, where Geoff Huens is based and where several Made 4 Tradies clients work.

Same as: https://www.wikidata.org/wiki/Q57278

"Geoff is based in Newcastle, New South Wales."

Geoff Huens | Co-founder, Made 4 Tradies - published by Made 4 Tradies

Central Coast Place

Region of New South Wales between Sydney and Newcastle, covered by builds such as JWT Construction.

Same as: https://www.wikidata.org/wiki/Q2944411

"Ten area pages, one for each part of the Central Coast, Lake Macquarie, Newcastle and the Hunter that Jesse works in."

JWT Construction: Live in 5 Days | Made 4 Tradies - published by Made 4 Tradies

Custom predicates

SERVES
The organisation offers its services to customers in the target place.
BUILT_FOR
The organisation built the target client's website.
WON
The person or organisation won the target award, ranking or competition.