Richard Kelsey
Founder. Kiwi, AI builder + Online Specialist.
Grew up in Hawke's Bay. Sixteen years in online retail. Ten AI and generative AI certifications. Builds the AI ops behind every Made 4 Tradies site. Lead generation specialist.
Kiwi Tradie Web Agency
Sick of paying NZ$200 a lead to Builderscrack?
We build tradie websites that actually fill your calendar. Live in 7 days. 30-day money-back guarantee.
30-Day Money-Back Guarantee. We refund every cent and put your old site back. No hard feelings.
Sound familiar, mate?
Dave gets three calls a week from his website.
You get zero. And it stings.
You're paying Builderscrack NZ$200 a lead.
And most are tyre-kickers anyway.
Your website was built in 2015.
It looks like it. And Google noticed.
Facebook is great for arguing about rugby.
It's not a website. Stop pretending.
You don't have time for a 6-week 'web design' process.
Neither do we. We deliver in 7 days.
Did you know displaying your licence number and having a privacy policy are legally required for your website?
And the Privacy Act fines for missing a privacy policy go higher again. Most tradie sites are non-compliant. We bake both in by default.
Don't worry though. We've heard it all. We fix it all.
From NZ$1,099. Live in 7 days.
Recognised Work
Richard's an award winner. We apply the same playbook to your tradie site.
Top 50 People in Online Retail (5x), Richard's personal record
Best Online Retail Marketing
Retail Innovator of the Year
How It Works
Three steps. Seven days. Done.
- 1.
Send us your website. We start in 48 hours.
You give us your existing site URL or your Google Business Profile. We pull what we need automatically. No forms to fill out, no information to chase. You don't lift a finger.
- 2.
We build. We reach out if we need anything.
Our team plus AI tools build your new site in days, not weeks. We only contact you if there's something we genuinely need from you. Otherwise you get back to running your business.
- 3.
You review. You go live. The phone starts ringing.
We send you a preview link. You sign off. We push live. Google starts indexing within hours. You start getting found.
OUR MOST POPULAR BUILD
NZ$6,000+ of value.NZ$1,899 today.
"Every component priced individually. Tally what you'd pay anywhere else. Then compare to what we charge."
Your website.
Multi-page lead-generating website (5 pages)NZ$1,500
Professional tradie copywritingNZ$1,000
Mobile-first conversion-tuned designNZ$750
Found on Google + AI search.
Local SEO foundation (schema, GBP optimisation, suburb targeting)NZ$1,000
AEO / AI-search optimisation (llms.txt, robots.txt, FAQ schema)NZ$750
Privacy Policy + licence display complianceNZ$500
Done-for-you delivery.
Lead capture + form security (Cloudflare Turnstile, anti-spam)NZ$500
Tina CMS handover + client loginNZ$300
30 days free hosting + maintenanceNZ$200
FREE"Get More Work From Your Google Business Profile" guideNZ$297
FREE3 months managed hosting + updates (Founding Offer)NZ$177
Total stated valueNZ$6,974
Your price today
NZ$1,899
Plus the 30-Day Money-Back Guarantee.
5 of 5 build slots left this week.
Pricing
Three tiers. Pick what fits.
Pricing based on starting with an existing website. Don't have one? Add $500 per tier.
Optional Add-On
$50/month maintenance. Your website works harder and you never have to touch it. One small extra job a year more than covers it.
Results
Guaranteed to get you more leads and more work.
Clients who switch to a Made 4 Tradies site see these kinds of results — measured against their previous site.
Single Page Site
2×
more leads vs your current site
A fast, modern single-page site ranked for your suburb and trade.
Multi-Page Site
4×
more leads vs your current site
Full multi-page site with service pages, suburb pages, and deep SEO.
Multi-Page + Extras
6×
more leads vs your current site
Everything in multi-page plus Google Ads, schema, and AI search optimisation.
Positioning estimates based on typical site performance uplift. Results vary by trade, location, and competition.
AI & Search Ready
Built to get you found everywhere.
From traditional Google search to the AI assistants Kiwis are using right now to find local trades — your site is optimised for all of them.
Google
Bing
ChatGPT
Claude
Gemini
Copilot
Meta AI
Grok
Manus
Perplexity
Picture This
Six months from now.
You wake up. The kettle's still boiling. Your phone buzzes. Three new quote requests from people who Googled you last night. You read each one over coffee. Pick the two that actually pay. Knock back the third. Too far, too messy, not worth it.
Saturday's blocked off. Footy. Family. Fishing if the weather holds.
That's not luck. That's a website that actually works for you instead of sitting there like a brochure. That's what Made 4 Tradies builds.
The One Thing
If a properly-built website is the only reliable way to fill your calendar in 2026, the only question left is who builds it.
Before and After
Without us. With us.
Before
allthingspower.com.au
- Looks dated and untrustworthy
- Slow on mobile
- Invisible to Google
After
allthingspower.com.au
- Modern, fast, ranks for what matters
- Mobile-first conversion-tuned
- Found by Google AND AI search
Without Made 4 Tradies
Paying NZ$200/lead to Builderscrack
Website built in 2015 that looks it
Generic agency that builds for everyone
6-week build cycle, weekly status updates
Hidden pricing. 'Request a quote.'
Lock-in contracts and platform fees
No money-back if it does not work
Maybe SEO. Maybe schema. Maybe AI-search ready.
With Made 4 Tradies
Inbound leads from your own website. Zero per-lead fee.
Modern, fast, mobile-first site that ranks.
Built by online specialists with 40+ years combined experience.
Live in 7 days. One handover call. Done.
Prices on the page. No bull.
You own the site outright. No lock-in.
30-day Money-Back Guarantee. Refund plus we put your old site back.
All baked in. From day one.
This isn't theory. Click any portfolio link below and see it for yourself.
Sites & Demos we've already built. Yours next?
Electrician
All Things Power
Full multi-page site with service breakdown, licence-first trust signals, and conversion-tuned forms.
View live →
Lawn care + landscaping
Eden Lawn Maintenance
Local lawn care site. Service area pages, instant quote form, mobile-first.
View live →
Electrician
Durston Electrical
Licence-first electrician site. Trust signals up top, clean service breakdown.
View live →
Solar + electrical
Energy Flow Solutions
Newcastle solar installer. SAA-accredited badges, 24/7 emergency callout.
View live →
Pool installation + maintenance
Aqua Andy
Sydney North Shore pool installer. Service-area pages, NSW licence front-and-centre, simple booking form.
View live →What We Do
Everything a tradie business needs. One operator.
We start with the website. The rest comes online over the next few months. Tell us what you'd want first and we'll prioritise.
Marketing & Lead Gen
Websites
Trade-focused websites built to attract the right visitors and turn them into enquiries.
SEO
Improve your visibility in local search so customers find you when they're ready to book.
Google Ads
Targeted campaigns that put your business in front of people actively searching for your services.
Facebook Ads
Reach local homeowners earlier in their decision process and generate consistent enquiries.
Sales & Conversion
Coming SoonComing SoonComing Soon
SpeedQuote System
A faster, more structured way to quote that improves response time and close rates.
Sales Executive
Dedicated support to qualify leads, follow up enquiries, and help convert more work.
CRM
Manage enquiries, follow-ups, and bookings in one place so nothing slips through the cracks.
Systems & Automation
Website Hosting & Security
Reliable hosting and protection to keep your site fast, secure, and running smoothly.
AI Discovery Session
Free automation audit. We map the repetitive tasks eating your week and build AI tools to take them off your plate. Job-posting generators, quote-chasers, review-collectors. Less admin, more time on the tools.
Google Workspace
Professional email, file management, and collaboration tools set up properly for your team.
The team. Real names. Real track record.
Geoff Huens
Team. Marketer + online specialist.
Sixteen years building online businesses, most of them alongside Richard. Six years before that running market research for Telstra, Westpac and Virgin at Colmar Brunton. Knows what makes people pick up the phone.
Daniel Hall
Team. On-the-tools tradie + AI builder.
Career on the tools across fire protection and electrical service management. Founded Agentic Consciousness, practical AI systems for trade businesses. Knows what tradies need from the inside, builds the AI that delivers it.
40+ years combined online and marketing experience. Multiple Top 50 People in Australian Online winners. Conversion rate and lead generation specialists. Plus a real on-the-tools tradie keeping us honest.
Free Audit
Free PDF audit of your current site. In your inbox in 24 hours.
Send us your URL. We'll send back a detailed PDF audit showing exactly what's broken, what's missing, and what you'd get from us. No Zoom calls, no sales pitches. Just the audit.
Made 4 Tradies · Site Audit
yourtradiebusiness.com.au
SEO
42
Speed
61
Schema
0
Critical issues · licence + visibility
Trust + conversion blockers
Sample audit · detailed PDF · 5-minute read
The 30-Day Money-Back Guarantee
We're not asking you to decide yes or no today. We're asking you to make a fully informed decision. The only way to do that is from the inside, not the outside.
Sign up. Get your site live. Use it. If 29 minutes or 29 days from now you reckon it's not working for your business, just tell us. No hard feelings. We'll refund every cent and put your old site back up exactly the way it was.
We only want your money if you're happy with what we built. That's the deal.
Compliance
Make sure your business is compliant.
Most tradie websites are non-compliant without their owner even knowing. We bake all of this in by default, no extra charge, no extra hassle.
🪪
Legal requirementLicence number
Legally required
Displaying your licence number and privacy policy are legally required for your website. Most tradie sites don't have it. If a competitor or customer reports you, you're exposed.
🔒
Strongly recommendedPrivacy policy
Required regardless of size
Collecting names, phones and emails through your forms? A privacy policy is required regardless of size (Privacy Act 2020), required by Google and Meta to run ads at any size, and best practice for everyone.
🧾
Strongly recommendedNZBN
Trust and credibility
Displaying your NZBN tells customers you're a registered, legitimate business, not a dodgy operator. It also helps with your Google Business Profile and local search rankings.
Every Made 4 Tradies site includes your licence number, a compliant privacy policy, and NZBN display.
Sorted. No extra cost.
Questions. Answered straight.
7 days from when we get your info. We've streamlined the process. No 6-week agency drag.