Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
Featured · Bing Places
Bing gets dismissed as the search engine nobody uses, but it runs every Windows desktop and feeds Copilot and ChatGPT's answers. Here is the two-minute Google import, the address rule that beats Apple Maps, and how to verify your listing.
116 guides
Apple Maps · Local SEO
More than half of New Zealand mobile users are now on iPhone, and almost no tradie has claimed their Apple Maps listing. Here is how to claim, verify and optimise yours in the new Apple Business portal, including the address trap that catches every mobile tradie.
Richard Kelsey ·
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Pricing · Tilers
What a wall and floor tiler should charge per hour in New Zealand in 2026: hourly repair rates vs square metre pricing, E3/AS1 waterproofing, and screeding costs.
Richard Kelsey ·
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Tools · Software
ServiceM8 vs Tradify in 2026: real NZD pricing, per-job vs per-user billing, Android vs iOS compatibility, Xero sync, and which app fits your Kiwi trade business.
Richard Kelsey ·
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Pricing · Roofers
What a roofer should charge per hour in New Zealand in 2026: repair rates, square metre re-roofing prices, LBP requirements, and E2/AS1 moisture rules.
Richard Kelsey ·
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Pricing · Concreters
What a concreter should charge per hour in New Zealand in 2026: hourly labour rates vs square metre pricing, pump hire, and pricing driveways and foundations.
Richard Kelsey ·
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Pricing · Builders
What a builder should charge per hour in New Zealand in 2026: Auckland and regional charge-out rates, builder margins, and LBP compliance requirements.
Richard Kelsey ·
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Local SEO · Google Business Profile
How Kiwi tradies can turn Google Business Profile Products into a visual service showcase, the category trap to avoid, and the profile attributes most miss.
Richard Kelsey ·
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Website Design · Conversion
Breakdown of 7 real tradie website examples across electrical, plumbing, painting, and building. See the exact layout, speed, and trust elements that turn searches into calls.
Richard Kelsey ·
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Local SEO · Google Business Profile
What Google Posts actually do on a Kiwi trade listing, which type to use, the 6-month archive, and why they do not move the map pack.
Richard Kelsey ·
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Local SEO · Google Business Profile
Which Google photo slots a Kiwi tradie should fill, what to do with no shopfront, why geotags do not help, and a two-minute end-of-job shot list.
Richard Kelsey ·
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Google Business Profile · Local SEO
We ran a live test on ten Christchurch plumbers. Every single one had a quoted review under its listing, including a business with exactly one review.
Richard Kelsey ·
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Free Audits
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