Guides for New Zealand tradies.

Leads · Plumbers

The real cost of Builderscrack for a New Zealand plumber. How the token and plan model charges you, jobs chased by several other plumbers, what a booked job actually costs, and when owning your own pipeline beats renting leads.

Pricing · Tradies

Honest breakdown of the Made 4 Tradies managed service, what the $59 Base plan includes, what Grow and Scale add, what is never included, and how to pick the right tier.

Marketing · Tradies

Four marketing basics decide whether locals find you or your competitor. No Google listing, a Gmail address and a Facebook page instead of a website means you are hiding in plain sight. Here is the quick fix list.

Tradies · Compliance

Registration, insurance, contracts, tax, and the marketing and website rules most tradies miss. A plain-English run-through of what you legally have to do in New Zealand, with the actual figures.

Marketing · Tradies

A practical 90-day lead plan for new New Zealand tradies. Who to call first, when to set up Google and your site, review scripts, and what to skip so you are not sitting on a quiet phone.

Websites · Tradies

Honest comparison of DIY (Wix, Squarespace, GoDaddy), freelancers, generic agencies, tradie-focused builders, and Made 4 Tradies, with real time, cost, and effort for each path.

Websites · Tradies

Why tradies should stop quoting from Gmail or Hotmail, what business email actually costs in New Zealand, and why we recommend Google Workspace with your domain.

Local SEO · Google Business Profile

A New Zealand tradie playbook for the Google local 3-pack, relevance, distance, prominence, review habits, and a 90-day plan to earn map visibility without dodgy shortcuts.

Marketing · Tradies

When referral work is genuinely enough, when it is not, and how a premium website showcases your skills so you can charge more, not just get found.

Leads · Tradies

Honest 2026 maths for New Zealand tradies, how the Builderscrack plan and token model really charges you, conversion rates, when it pays off, and what works better long term.

Websites · Tradies

When a Google listing or Facebook page is enough, when it is not, and what a tradie website actually does for calls, trust, and ranking in 2026 New Zealand.

Local SEO · Tradies

Honest timelines for New Zealand tradies, Google listing, website, reviews, and suburb pages. What moves in weeks, what takes months, and what dodgy SEO salespeople won't tell you.