Builders

Builder marketing & SEO guides.

How Australian residential builders get found on Google, win extension and new home enquiries, and stop relying on referrals alone. Plain English, no fluff.

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A New Zealand tradie builder in a hi-vis vest and hard hat holding rolled house plans in front of a timber-framed home extension on a suburban Auckland site.

Leads · Builders

Is Builderscrack Worth It for Builders? An Honest Look at the Cost

The real cost of Builderscrack for a New Zealand builder. Why the token is the small part, the unpaid hours you sink into quoting an extension the homeowner is also discussing with other builders, what a booked job actually costs, and when owning your pipeline beats renting leads.

Richard Kelsey · 17 July 2026

A New Zealand builder reviewing plans on a suburban home extension and renovation site.

Local SEO · Builders

SEO for Builders: How to Get Found by Local Customers in New Zealand

A plain-English guide to local SEO for New Zealand residential builders. How to show up for home extension, renovation, and new build searches in your suburbs, with your Google listing, reviews, and a website that ranks.

Richard Kelsey · 22 June 2026

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