Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
105 guides
Mobile First · Website Design
Most of your customers find you on a phone, mid-problem, ready to call. This is why a tradie website has to be built for the phone first, what mobile first actually means, and a quick test for your own site.
Richard Kelsey ·
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Starting a Business · Tradies
Thinking of leaving the subbie life and starting your own trade business in New Zealand? Here is the full run-through in order. NZBN, Companies Office, GST, ACC, KiwiSaver, Site Safe, licensing, website, and your first leads.
Richard Kelsey ·
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Website Design · Conversion
The 10 things every high-converting tradie website has. Mobile speed, one-tap calling, real Google reviews, trust signals, conversion layout, and pages Google and AI search can actually read. Plus a quick test for your own site.
Richard Kelsey ·
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Local SEO · Tradies
Suburb landing pages are how New Zealand tradies rank for "plumber Henderson" instead of losing to competitors on generic searches. This guide covers page structure, what Google penalises, and how many pages you actually need.
Richard Kelsey ·
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Pricing · Tradies
What New Zealand tradies actually need from a website vs what agencies sell. Real 2026 price ranges, red flags, DIY trade-offs, and where fair value sits, including introductory M4T build pricing.
Richard Kelsey ·
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Local SEO · Online Directories
Getting listed in the right New Zealand online directories can significantly boost your visibility as a tradie. This guide covers every free directory worth your time and the paid lead-gen platforms worth considering, with honest cost breakdowns for each.
Richard Kelsey ·
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Local SEO · Google Business Profile
The complete local SEO guide for New Zealand tradies. Covers Google Business Profile, the Local 3-pack, on-page SEO, suburb targeting, voice search, AI search, and a monthly maintenance checklist, all specific to trade businesses.
Richard Kelsey ·
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Google Business Profile · Local SEO
Learn how Google reviews help tradies in Auckland, Christchurch, and Wellington win more jobs. Strategies, response templates, and the latest 2026 policy changes.
Richard Kelsey ·
Read more →A1 Electrical Sydney
4.9★(247)·Surry Hills
Mitchell Electrical Services
4.8★(89)·Mosman
Inner West Sparkies
4.7★(132)·Newtown
Google Business Profile · Local SEO
How to set up, optimise and maintain a Google Business Profile as a plumber, electrician or roofer in New Zealand. Step-by-step guide with tradie-specific templates, legal compliance requirements, and review strategies that work.
Richard Kelsey ·
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