Guides for New Zealand tradies.

Trust · Tradies

Which industry memberships and accreditations actually help you win work in New Zealand, what they cost, and how to display them on your website so customers and Google trust you faster.

Local SEO · Google Business Profile

Learn how the Whitespark 2026 local ranking factors, Google's 'Openness' update, SAB address hiding, and AI search visibility impact your New Zealand trade business.

Local SEO · Test & Tag Technicians

A plain-English guide to local SEO for New Zealand test and tag businesses. How to show up for test and tag searches in your area, win recurring AS/NZS 3760 compliance contracts, with your Google listing, reviews, and a website that ranks.

Local SEO · Google Business Profile

Most tradies set up their Google Business Profile like a shopfront and wonder why they're not ranking. Here's exactly what's different about SEO when you travel to customers, and the six mistakes quietly killing your leads in New Zealand.

Local SEO · Pool Cleaners

A plain-English guide to local SEO for New Zealand pool cleaning and maintenance businesses. How to show up for pool cleaning searches in your suburbs, win regular servicing clients, with your Google listing, reviews, and a website that ranks.

Local SEO · Locksmiths

A plain-English guide to local SEO for New Zealand locksmiths. How to show up for emergency lockout, rekeying, and lock installation searches in your suburbs, with your Google listing, reviews, and a website that ranks.

Local SEO · Lawn Care Pros

A plain-English guide to local SEO for New Zealand lawn mowing and garden care businesses. How to show up for lawn mowing and garden maintenance searches in your suburbs, win regular recurring clients, and build a tight round, with your Google listing, reviews, and a website that ranks.

Local SEO · Garage Door Specialists

A plain-English guide to local SEO for New Zealand garage door specialists. How to show up for garage door repair, new door, and motor install searches in your suburbs, with your Google listing, reviews, and a website that ranks.

Local SEO · Cleaners

A plain-English guide to local SEO for New Zealand cleaning businesses. How to show up for domestic, commercial, and end-of-tenancy cleaning searches in your suburbs, win regular clients, with your Google listing, reviews, and a website that ranks.

Google Business Profile · Local SEO

A bad Google review can cost you jobs. Here's exactly how to respond without making it worse, how to get fake or unfair reviews removed, and how to stop one bad review from damaging your reputation long-term.

Local SEO · Tradies

Thinking about local SEO for your trade business? Learn typical New Zealand agency rates, warning signs of cheap SEO, and what deliverables you actually need.

Paid Ads · Tradies

Google Ads can put you at the top of search instantly, but trade clicks are expensive and you are bidding against the free Maps 3-pack. Here is when paid search is worth it for New Zealand tradies, and when it is not.