Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
105 guides
Paid Ads · Tradies
Google Ads can put you at the top of search instantly, but trade clicks are expensive and you are bidding against the free Maps 3-pack. Here is when paid search is worth it for New Zealand tradies, and when it is not.
Richard Kelsey ·
Read more →
Paid Ads · Tradies
Most agencies will tell you to run Facebook ads, but for 90% of tradies, they are a waste of money. Learn why, and the one retargeting exception that does work.
Richard Kelsey ·
Read more →
Local SEO · Tradies
Having keywords in your business name can boost your Google Maps ranking in New Zealand, but it can also get you suspended. Learn the compliant way to do it.
Richard Kelsey ·
Read more →
Local SEO · Tilers
A plain-English guide to local SEO for New Zealand tilers. How to show up for bathroom, floor, and splashback tiling searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Plasterers
A plain-English guide to local SEO for New Zealand plasterers. How to show up for plasterboard, rendering, and cornice searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Pest Controllers
A plain-English guide to local SEO for New Zealand pest control businesses. How to show up for borer inspection, general pest, and rodent control searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Mechanics
A plain-English guide to local SEO for New Zealand mechanics and auto repair shops. How to show up for car servicing, logbook, and brake repair searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Glaziers
A plain-English guide to local SEO for New Zealand glaziers. How to show up for window replacement, shower screen, and emergency glass searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Fencers
A plain-English guide to local SEO for New Zealand fencers. How to show up for colorsteel, timber, and pool fencing searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Concreters
A plain-English guide to local SEO for New Zealand concreters. How to show up for driveway, slab, and decorative concrete searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Carpenters
A plain-English guide to local SEO for New Zealand carpenters and joiners. How to show up for deck, pergola, and renovation carpentry searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →
Local SEO · Builders
A plain-English guide to local SEO for New Zealand residential builders. How to show up for home extension, renovation, and new build searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
Read more →Jump straight to the guides written for your trade.
Free Audits
Pick one or both: your tradie website, or your Google Business Profile. Each comes back as a detailed PDF with specific issues and specific fixes. No call, no pitch.