Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
116 guides
Starting a Business · Tradies
Thinking of leaving the subbie life and starting your own trade business in New Zealand? Here is the full run-through in order. NZBN, Companies Office, GST, ACC, KiwiSaver, Site Safe, licensing, website, and your first leads.
Richard Kelsey ·
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Website Design · Conversion
The 10 things every high-converting tradie website has. Mobile speed, one-tap calling, real Google reviews, trust signals, conversion layout, and pages Google and AI search can actually read. Plus a quick test for your own site.
Richard Kelsey ·
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Local SEO · Tradies
Suburb landing pages are how New Zealand tradies rank for "plumber Henderson" instead of losing to competitors on generic searches. This guide covers page structure, what Google penalises, and how many pages you actually need.
Richard Kelsey ·
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Pricing · Tradies
What a tradie website costs in New Zealand in 2026 by provider type (DIY, subscription, budget build, freelancer and agency), with three-year totals, who owns the site when you stop paying, and when each option is the right call.
Richard Kelsey ·
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Local SEO · Online Directories
Getting listed in the right New Zealand online directories can significantly boost your visibility as a tradie. This guide covers every free directory worth your time and the paid lead-gen platforms worth considering, with honest cost breakdowns for each.
Richard Kelsey ·
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Local SEO · Google Business Profile
The complete local SEO guide for New Zealand tradies. Covers Google Business Profile, the Local 3-pack, on-page SEO, suburb targeting, voice search, AI search, and a monthly maintenance checklist, all specific to trade businesses.
Richard Kelsey ·
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Google Business Profile · Local SEO
Learn how Google reviews help tradies in Auckland, Christchurch, and Wellington win more jobs. Strategies, response templates, and the latest 2026 policy changes.
Richard Kelsey ·
Read more →Maungawhau Electrical
4.9★(247)·Mount Eden
Hollis Electrical Services
4.8★(89)·Remuera
Isthmus Sparkies
4.7★(132)·Grey Lynn
Google Business Profile · Local SEO
How to set up, optimise and maintain a Google Business Profile as a plumber, electrician or roofer in New Zealand. Step-by-step guide with tradie-specific templates, legal compliance requirements, and review strategies that work.
Richard Kelsey ·
Read more →Jump straight to the guides written for your trade.
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