Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
105 guides
Local SEO · Bricklayers
A plain-English guide to local SEO for New Zealand bricklayers. How to show up for bricklaying, block wall, and retaining wall searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Air Conditioning Specialists
A plain-English guide to local SEO for air conditioning installers in New Zealand. How to show up for split-system, ducted, and aircon repair searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Solar Installers
A plain-English guide to local SEO for EWRB-registered New Zealand solar installers. How to show up for "solar installer" and "solar battery" searches in your area, win quotes direct, and stop paying for shared Builderscrack leads.
Richard Kelsey ·
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Local SEO · Roofers
A plain-English guide to local SEO for New Zealand roofers. How to show up for "emergency roof repair" and "re-roofing" searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Pool Builders
A plain-English guide to local SEO for New Zealand pool builders. How to show up for "pool builder" and "pool renovation" searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Painters
A plain-English guide to local SEO for New Zealand painters. How to show up for "house painter" and "exterior painting" searches in your suburbs, with your Google listing, before-and-after photos, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Landscapers
A plain-English guide to local SEO for New Zealand landscapers and lawn care businesses. How to show up for "landscaper" and "garden maintenance" searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Handymen
A plain-English guide to local SEO for New Zealand handymen. How to show up for "handyman near me" searches in your suburbs, with your Google listing, reviews, a clear list of what you do, and a website that ranks.
Richard Kelsey ·
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Local SEO · Electricians
A plain-English guide to local SEO for New Zealand electricians. How to show up for "emergency electrician" and "switchboard upgrade" searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Marketing · Tradies
Compare referrals, Google Business Profile, your website, Builderscrack, NoCowboys, Trade Me, Facebook, and Google Ads by real cost per booked job and who owns the asset.
Richard Kelsey ·
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Website Design · Tradies
A smoko-readable page map for New Zealand tradies going live with their first site. Minimum vs multi-service vs multi-suburb setups, copy prompts per page, and how Made 4 Tradies packages match.
Richard Kelsey ·
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Local SEO · Plumbers
A plain-English guide to local SEO for New Zealand plumbers. How to show up for "emergency plumber" and "blocked drain" searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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