Resources
Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.
105 guides
Google Business Profile · Local SEO
A plain-English, step-by-step walkthrough for claiming and verifying your free Google Business Profile, no jargon, just the right clicks in the right order.
Richard Kelsey ·
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Trust · Tradies
Which industry memberships and accreditations actually help you win work in New Zealand, what they cost, and how to display them on your website so customers and Google trust you faster.
Richard Kelsey ·
Read more →A1 Electrical Sydney
4.9★(247)·Surry Hills
Mitchell Electrical Services
4.8★(89)·Mosman
Inner West Sparkies
4.7★(132)·Newtown
Local SEO · Google Business Profile
Learn how the Whitespark 2026 local ranking factors, Google's 'Openness' update, SAB address hiding, and AI search visibility impact your New Zealand trade business.
Richard Kelsey ·
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Local SEO · Test & Tag Technicians
A plain-English guide to local SEO for New Zealand test and tag businesses. How to show up for test and tag searches in your area, win recurring AS/NZS 3760 compliance contracts, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Google Business Profile
Most tradies set up their Google Business Profile like a shopfront and wonder why they're not ranking. Here's exactly what's different about SEO when you travel to customers, and the six mistakes quietly killing your leads in New Zealand.
Richard Kelsey ·
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Local SEO · Pool Cleaners
A plain-English guide to local SEO for New Zealand pool cleaning and maintenance businesses. How to show up for pool cleaning searches in your suburbs, win regular servicing clients, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Locksmiths
A plain-English guide to local SEO for New Zealand locksmiths. How to show up for emergency lockout, rekeying, and lock installation searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Lawn Care Pros
A plain-English guide to local SEO for New Zealand lawn mowing and garden care businesses. How to show up for lawn mowing and garden maintenance searches in your suburbs, win regular recurring clients, and build a tight round, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Garage Door Specialists
A plain-English guide to local SEO for New Zealand garage door specialists. How to show up for garage door repair, new door, and motor install searches in your suburbs, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Local SEO · Cleaners
A plain-English guide to local SEO for New Zealand cleaning businesses. How to show up for domestic, commercial, and end-of-tenancy cleaning searches in your suburbs, win regular clients, with your Google listing, reviews, and a website that ranks.
Richard Kelsey ·
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Google Business Profile · Local SEO
A bad Google review can cost you jobs. Here's exactly how to respond without making it worse, how to get fake or unfair reviews removed, and how to stop one bad review from damaging your reputation long-term.
Richard Kelsey ·
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Local SEO · Tradies
Thinking about local SEO for your trade business? Learn typical New Zealand agency rates, warning signs of cheap SEO, and what deliverables you actually need.
Richard Kelsey ·
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Free Audits
Pick one or both: your tradie website, or your Google Business Profile. Each comes back as a detailed PDF with specific issues and specific fixes. No call, no pitch.