Guides for New Zealand tradies.

Local SEO · Google Business Profile

Google switched off Google Business Profile Q&A in late 2025. What replaced it, why New Zealand tradies cannot see the replacement yet, and where your answers should live now.

Local SEO · Google Business Profile

Google added a free Gemini assistant to Business Profile in June 2026. Here's what it drafts, edits and answers, and the one-profile limit worth knowing first.

Local SEO · Google Business Profile

Complete Google listing, strong reviews, still outside the Maps pack? Distance is measured from your verified pin, not every suburb you listed. What NZ tradies should fix next.

Local SEO · Keywords

Stop chasing national plumber keywords. How New Zealand tradies pick service + suburb terms, map them to pages, and ignore vanity search volume.

Websites · Photography

Stock photos make your NZ tradie website look like everyone else's. How real job shots win trust, what to photograph, and a phone-first workflow that takes minutes per job.

Branding · Marketing

Your van, logo, website, and Google listing should look like the same business. A practical branding checklist for New Zealand tradies who want more calls from recognition.

Marketing · Tradies

How New Zealand tradies plan for quiet months: pre-season checklists, quiet-week playbooks, and when to turn paid leads up or down without panicking.

Marketing · Tradies

A practical monthly marketing budget for solo NZ tradies: what to spend at each stage, the 20% job-value rule, and when to stop renting leads.

Google Business Profile · Local SEO

A simple after-job review system for solo NZ tradies: when to ask, SMS scripts, automation options, and Google rules you must not break.

Local SEO · Tradies

Red flags when an SEO caller guarantees Google page 1 for NZ tradies, five questions to ask before you sign, and what honest local SEO actually looks like.

AI · Marketing

Five practical ChatGPT workflows for New Zealand tradies: quote follow-ups, review replies, scopes of work, social posts, and website FAQs, without letting AI invent facts.

Websites · Tradies

AI site builders promise a tradie website in five minutes. Honest guide to what they ship, what still wins Google calls in NZ, and where a proper build earns its keep.