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Made 4 Tradies

#41 most asked· 1× cited on Reddit· Lead capture, qualification & routing

Every lead. One inbox. Nothing slips.

Web forms, Google Business messages and Facebook DMs all land in one CRM — deduped, tagged and assigned the moment they arrive.

By Daniel Hall · Automation builder at Made 4 Tradies

Most tradies are quietly running 4 to 5 separate inboxes: the website form, Google Business Profile messages, Facebook DMs, email and the phone. Each one gets checked when you happen to remember, which is how leads you have already paid for go cold. This automation funnels every source into a single CRM list. A new website enquiry, a Google Business message and a Facebook DM from the same person are matched and merged so nobody gets chased twice. Each lead arrives with a source tag (where it came from), a job tag (reno quote, emergency) and an owner, so the emergency hot-water call routes straight to you while the bathroom quote drops onto Jase's list. You stop juggling tabs and start working one tidy queue.

See it in action

The flow, end to end

One inbox for every lead

Phone mockup showing messages from Leads

Today

3 new

Megan Foster

9:04 AM

Quote for a bathroom reno in Coburg — rough budget $18k.

Website formReno quote→ Jase

Tony Nguyen

8:31 AM

Hot water system died overnight — are you out Reservoir way?

Google BusinessEmergency→ You

Megan Foster

9:11 AM

Hiya, also messaged on Facebook — same bathroom job.

Facebook DMMerged — same person

Deduped, tagged and assigned the moment it lands.

Before

4–5 inboxes

Web form, Google Business, Facebook, email and the phone — each checked when you remember. Leads fall through the cracks.

With one CRM

1 place

Every source flows into a single list, deduped so the same person isn't chased twice, with a source tag on each lead.

Why it matters

Tradies on Reddit describe website leads where the team is “overwhelmed and things often fall through the cracks”. One inbox is how you stop paying for leads you never reply to.

How it works

Trigger → actions → outcome

  1. 1

    Trigger

    A new enquiry arrives from any channel — the website contact form, a Google Business Profile message, a Facebook DM, email or a marketplace app.

  2. 2

    Action 1

    The lead is captured into one CRM, with its source recorded so you always know whether it came from Google, the site or social.

  3. 3

    Action 2

    Matching enquiries from the same person across channels are merged into a single record, so a website form plus a Facebook DM about the same job don't become two chases.

  4. 4

    Action 3

    Each lead is auto-tagged by job type and urgency, then assigned to the right person — emergencies to the owner, quotes to whoever runs the quote queue.

  5. 5

    Outcome

    You work one tidy inbox instead of five, and the leads you've already paid for stop falling through the cracks.

What this means for your business

The numbers behind it

4–5

inboxes today

Typical — the channel split tradies describe

1

unified CRM

What this automation delivers

Deduped

same person, one record

Illustrative — depends on your channel mix

Questions

Common questions

What does the "Unify leads from web, GBP + Facebook into one CRM" automation do?
Every form, DM, and Google Business Profile message lands in one CRM — deduped, tagged, and assigned.
Why would a tradie business want this?
Tradies juggle 4–5 inboxes. Leads fall through the cracks.
How many Reddit threads asked for this?
1 verified Reddit thread cite this automation, sourced from trade-owner subreddits.

The evidence

1 verified Reddit thread

Every quote is traceable to a real Reddit thread. Click any source to read the original tradies asking for this.

  • r/Tech4LocalBusiness

    Request for tools converting Google My Business messages to CRM entries with SMS notifications.

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